Amazon Alexa Adds 100+ Shopping Features for US Customers

Direct answer:

Direct answer: Amazon has added more than 100 new shopping-related capabilities to Alexa, just ahead of the holiday season, but for now they are available only to customers in the United States. American shoppers can now manage lists and registries, subscriptions, delivery instructions, membership questions and payment queries by talking to Alexa, through the Alexa icon in the Amazon Shopping app or at the top of the desktop site. For UK shoppers and small businesses, this is not yet a feature to switch on — it is a clear preview of where Amazon wants shopping to go, and a prompt to get listings, delivery information and customer-service answers ready for a voice-first future.

That distinction matters, and it is worth stating plainly at the start, because headlines about a big Alexa upgrade can easily be read as a worldwide launch. They are not. The sources for this story, a TechCrunch report and Amazon’s own announcement published on 29 October 2026, describe a US rollout. Amazon’s wording is specific: these capabilities are available now to all U.S. Amazon customers. Nobody in the UK should change a subscription, chase a refund or rewrite a delivery note by voice expecting Alexa to carry it out, unless and until Amazon announces a UK version. What UK readers can do is understand the shape of the change, judge whether voice-managed shopping would help or worry their own customers, and prepare the unglamorous foundations — clear product information, sensible subscription options, accurate delivery guidance and honest answers to billing questions — that make any future rollout work smoothly rather than chaotically.

What happened

Amazon has quietly, and then all at once, turned Alexa into something much closer to a shopping assistant than a simple order-taker. The headline number is more than 100 new shopping-related capabilities, added ahead of the holiday season. That is not one new trick. It is a bundle of everyday jobs that previously meant opening an app, hunting through account menus, tapping through several screens and hoping you had found the right setting. Now, for US customers, many of those jobs can be started with a sentence.

TechCrunch’s summary of the announcement groups the additions into a few practical areas. First, lists and registries: users can create lists, register them, see what is on them, and add or edit items. Second, subscriptions: users can manage subscriptions, including changing how often a delivery arrives — the example given is moving from every month to every three months. Third, delivery: users can update delivery instructions, change an address and add drop-off details. Fourth, membership and billing questions: users can ask about Prime subscriptions, Audible subscriptions and payment issues, and get answers about benefits, savings, renewals, unrecognised charges, gift-card balances and refunds.

Amazon has also been building related AI shopping features through the year, including a shopping assistant and notifications about new products and offers. This latest batch sits on top of that work. It is less about discovering something new to buy, and more about looking after everything you have already bought, subscribed to, saved for later or promised to someone else. In other words, Amazon is moving Alexa from the exciting moment of purchase into the ordinary, repeated work of managing a household account — the lists, the repeats, the deliveries, the “where is my money?” questions that fill customer-service queues.

Amazon’s own announcement gives the clearest sense of the range, because it lists example prompts customers can actually say. Those prompts are worth quoting in substance, because they show how conversational the system is meant to feel. For lists and registries, they include “Create a new shopping list”, “Add all to my baby registry” and “Show me what’s left on my wedding registry”. For subscriptions, they include “Skip my next delivery”, “Pause my subscription” and “Change my delivery to every three months”. For memberships, they include “What are my Prime benefits?”, “How much have I saved with Prime this year?” and “When does my Audible subscription renew?”. For delivery and money, they include “Change the delivery instructions on my account”, “I have an unrecognized charge on my account”, “Show my gift card balance” and “Where is my refund?”.

There is one more feature in the announcement that deserves separate attention, because it is not about managing an existing order at all. It is called “Update Me When”. With it, Alexa tracks things you care about across Amazon and the web and notifies you of new releases. Amazon gives examples including new product lines, shows, tours, books and product launch dates. That is a discovery feature dressed as a watching brief: you tell Alexa what matters to you, and it comes back when something changes, rather than you having to keep checking. For a shopper, that could mean hearing about a book release or a product launch without refreshing a page. For a seller, it raises a different question: if customers increasingly learn about launches through a voice assistant’s notification, then launch dates, product titles and availability information need to be accurate, timely and easy for a machine to understand.

The timing is deliberate. The announcement lands ahead of the holiday season, when lists multiply, registries matter, gifts are bought in batches, deliveries pile up and subscription boxes compete with one-off presents. Holiday shopping is also when small frustrations become large ones: a delivery left in the wrong place, a subscription arriving when the cupboard is already full, a gift-card balance forgotten until after checkout, a charge that does not look familiar in a busy bank statement. Amazon is pitching Alexa as the way to sort those problems without stopping what you are doing — while cooking, wrapping, driving or tidying — by speaking instead of searching through menus.

It is also worth noting what this announcement is not. It is not a new Alexa device launch, and the sources do not tie these capabilities to one particular speaker or screen. The entry points Amazon names are the Alexa icon in the Amazon Shopping app and the top of the desktop site, for US customers. That matters for how we should picture the feature in use. This is not only a “talk to the speaker in the corner” story. It is also a “tap the Alexa icon in the app you already use to shop” story, which lowers the barrier considerably. A customer does not need to buy new hardware to try it; they need the shopping app they probably already have, and an Amazon account in the United States.

Capability groups at a glance

How Alexa for Shopping actually works

Strip away the marketing language and the idea is straightforward, even if the technology underneath it is not. A customer speaks or types a request in ordinary language. Alexa has to work out what kind of job that is — is this a list, a subscription, a delivery instruction, a membership question or a payment query? — and which account, order or subscription it refers to. Then it has to carry out the change, or fetch the answer, and confirm what it has done in a way the customer can check.

That is a meaningful step beyond a simple voice command. A simple command is like a light switch: one phrase, one fixed action. “Turn the lights on” does one thing. Managing a subscription is messier. “Change my delivery to every three months” requires Alexa to know which subscription you mean, what its current frequency is, whether a three-month option exists for that product, when the next delivery is due, and whether changing the frequency affects price, dispatch or a promotional offer. “Skip my next delivery” sounds simple, but it must skip only the next one, not cancel the subscription, and it must be clear about when deliveries resume. “Pause my subscription” raises the same question in a stronger form: paused until when, and what happens to the next scheduled charge?

The same care applies to lists and registries. “Add all to my baby registry” only works if Alexa knows which list is the baby registry, what “all” refers to in that conversation, and whether items are already on it. “Show me what’s left on my wedding registry” is not just reading a list aloud; it is checking what has been bought, what remains, and presenting that in a useful order without overwhelming the listener. Voice is a narrow channel. A screen can show twenty items at a glance. A voice assistant that reads twenty items in a row will lose most listeners by item six. So a good version of this feature must summarise, prioritise and offer a way to see the full list on screen as well.

Delivery instructions are another case where plain language hides real complexity. Changing an address is not just swapping one line of text. It may affect which items can be delivered, when they arrive, and whether a previous instruction — “leave with a neighbour”, “use the side gate”, “do not leave in the rain” — still applies. Adding drop-off details sounds trivial until a courier misreads them. The promise here is that a customer can fix an instruction in the moment they realise it is wrong, rather than discovering the mistake after a parcel has gone to the wrong door. The risk is that a misheard word changes an instruction in a way nobody notices until delivery day. That is why confirmation matters so much: Alexa should say back, in clear terms, what it understood and what it changed, and the customer should be able to see that change in their account afterwards.

Billing and membership questions are, in some ways, the most sensitive part of the whole bundle. “What are my Prime benefits?” and “How much have I saved with Prime this year?” are informational; they require Alexa to pull together membership details and savings figures accurately, and to explain them without jargon. “When does my Audible subscription renew?” is a date question with money attached: the answer determines whether a customer cancels in time or gets charged for another period. “I have an unrecognized charge on my account” is different again. That is not a casual question. It is the start of a dispute or fraud check, and it needs a careful, secure path — verifying the charge, showing the relevant order or subscription, and explaining next steps without giving away sensitive details to anyone who happens to overhear. “Show my gift card balance” and “Where is my refund?” sit in the same sensitive territory: useful when answered correctly, worrying if read aloud in a shared room or misheard by the system.

Agentic shopping is the term Amazon and others use for this shift, and it is worth explaining without hype. In older voice shopping, the assistant waited for a precise instruction and carried out a narrow task. In agentic shopping, the assistant is expected to understand a goal — “sort out my deliveries for Christmas”, “make sure I don’t get another box next month”, “keep an eye out for this book” — and take several steps towards it, checking details along the way. Amazon says people using its agentic features are up eight times since the start of the year. That is a striking growth figure, and it helps explain why Amazon is investing so heavily in this area. It suggests customers are not just trying voice shopping once out of curiosity; a growing number are returning to it and letting it handle more of the work. But growth from a small base can still look dramatic, and Amazon does not, in these sources, break down exactly which agentic actions grew fastest, or how often a voice-initiated change needed correcting afterwards. Readers should treat the eightfold figure as evidence of momentum, not as proof that voice management is now flawless.

Access is deliberately simple, at least on paper. In the US, a customer opens the Amazon Shopping app and taps the Alexa icon, or goes to the top of the desktop site. That simplicity is part of the strategy. If managing a subscription still required downloading a separate app or buying a new device, most people would not bother. By putting Alexa inside the shopping app, Amazon meets customers where they already are. It also means the conversation can move between voice and screen: speak the request, see the result, tap to confirm or correct it. That hybrid — voice for speed, screen for checking — is probably how most people will actually use these features, rather than relying on voice alone for anything involving money.

Why Amazon is doing this before the holidays

Amazon gives two numbers that frame the whole announcement, and both deserve a careful reading. The first is that over 400 million consumers used Alexa for shopping over the last 12 months. The second is that people using agentic features are up eightfold since the start of the year. Put together, they paint a picture of a shopping habit that is already large and becoming more hands-off. Four hundred million is not a niche audience. It is a substantial share of Amazon’s customer base, using Alexa in some shopping-related way — which could range from asking about an order to managing a subscription — over a year. The eightfold growth in agentic use suggests the more capable, multi-step features are the ones gaining ground fastest.

There are several reasons Amazon would push this expansion now, rather than in a quiet month. The holiday season is Amazon’s busiest and most competitive period. Customers are buying for other people, not just themselves, which means more lists, more registries, more gift cards, more delivery addresses and more chances for something to go wrong. A feature that helps a customer fix a delivery instruction quickly, skip a subscription delivery they do not need in December, or check a gift-card balance before checkout is genuinely useful in that window. It also reduces pressure on customer service at exactly the time when human support teams are stretched thinnest. If Alexa can answer “Where is my refund?” or “When does my Audible subscription renew?” accurately, that is one fewer chat or phone call in a queue.

Competition is the other driver. Amazon is not the only company racing to make shopping conversational. Google, OpenAI, and a host of startups and retailers are all experimenting with assistants that can search, compare, recommend and, increasingly, buy on a customer’s behalf. The broader shift is often called agentic commerce: software that does not just show products, but acts for the shopper within limits they set. Amazon’s advantage is that it already holds the account, the order history, the subscription details and the delivery network. Adding voice control on top of that existing relationship is a defensive move as much as an inventive one. If customers get used to managing everything by voice inside Amazon, they are less likely to drift to a rival assistant that starts from scratch.

There is also a quieter commercial logic. Subscriptions are valuable to Amazon and to sellers because they create predictable repeat revenue. But subscriptions only stay valuable if customers do not cancel them in frustration. Making it easy to skip one delivery, pause for a month or change frequency from monthly to quarterly can actually protect a subscription, because it gives the customer a middle option between “keep paying for something I don’t need right now” and “cancel entirely”. The same logic applies to lists and registries: a customer who can easily see what is left on a wedding registry is more likely to complete a purchase than one who abandons a confusing list. In that sense, these 100-plus capabilities are not just customer-service improvements. They are retention tools, designed to keep shoppers inside Amazon’s ecosystem through the busiest quarter of the year.

For readers who follow AI news closely, this announcement also fits a pattern from the past year: AI features moving from impressive demos to unglamorous, everyday account work. The first wave of AI shopping was about chatbots that could recommend a product or write a description. This wave is about permissions, frequencies, addresses, balances and renewals — the boring details that determine whether a customer trusts a system with their money. Amazon is betting that trust, once earned on small jobs like changing a delivery date, will extend to larger jobs later. That bet may pay off, but it depends entirely on accuracy. One wrongly cancelled subscription or misdirected delivery will damage trust far faster than ten successful list edits build it.

What it means for UK small businesses

Even though this rollout is US-only today, UK small businesses should pay close attention, for two reasons. First, Amazon’s US features often preview what arrives in the UK months later, adapted for local payment methods, delivery partners and regulations. Second, the customer expectations these features create do not respect borders. A UK shopper who reads about American friends managing subscriptions by voice will start to wonder why their own retailer still requires five taps and a password reset to skip a delivery. Expectations travel faster than product launches.

Start with sellers on Amazon itself. If you sell in the UK through Amazon, or you sell in the US from the UK, your listings are about to be judged — in the US at least — not only by how they look on a product page, but by how they behave when a voice assistant summarises them, manages their subscription settings and answers questions about them. That has practical consequences. Product titles and descriptions need to be clear in plain language, not stuffed with keywords that sound absurd when read aloud. Subscription options need to make sense: if a customer can change from monthly to quarterly by voice, the quarterly option must actually exist, be priced sensibly and be explained without fine-print surprises. Delivery information needs to be accurate, because a voice assistant that confidently repeats a wrong delivery promise will create a complaint you have to handle, even though you did not write the voice script.

Subscribe & Save thinking deserves particular attention. Many small sellers treat subscriptions as a set-and-forget revenue stream: get the customer signed up, then hope they never look at the settings again. Voice-managed subscriptions invert that logic. When skipping, pausing or changing frequency becomes a one-sentence job, customers will use those options more often. That is not necessarily bad news. A customer who skips December because they are away, then resumes in January, is worth far more than a customer who cancels in December out of annoyance and never returns. But it does mean sellers need to plan for variable subscription volumes, especially around holidays, and to think about what a pause or skip does to stock forecasting. If a noticeable share of subscribers can pause by voice in a single week, a seller who orders stock on the assumption of steady monthly demand could end up overstocked. Conversely, a seller who makes pausing difficult — by hiding the option or requiring a phone call — may find that Amazon’s voice route bypasses their friction entirely, at least for US customers.

Delivery instructions are another area where small details become visible. For years, delivery notes have been a small text box that many sellers and couriers skim. Voice management puts them centre stage: a customer can now change an address or add a drop-off detail by speaking, in the moment. For UK sellers, the lesson is to treat delivery instructions as part of the product experience, not an afterthought. Make sure your own website, Amazon listings and dispatch notes agree with each other. If your shop promises “leave in the porch” but your courier notes say something else, a voice-managed change will expose the inconsistency faster. It is also worth reviewing how you handle address changes after dispatch: can your team actually reroute a parcel, or will a customer who changes an address by voice still receive a parcel at the old address because your process cannot keep up? Amazon’s system may be slick, but the last mile still depends on humans and logistics partners getting the updated instruction in time.

Customer-service expectations will shift too, and this may be the most immediate effect for UK independent retailers. When US customers can ask Alexa “Where is my refund?” and get an answer without waiting in a queue, UK customers will increasingly expect the same speed from every shop they use, even if the technology is different. That does not mean every small business needs to build a voice assistant. It does mean the basics matter more than ever: a clear refunds page that a human — and a search engine — can understand, order-tracking emails that actually say where a parcel is, a gift-card balance check that does not require an account login maze, and a subscription management page where skip, pause and change-frequency are visible without hunting. If a customer can do those jobs in seconds on Amazon, they will resent doing them in ten minutes on your site, and resentment is what drives cancellations and negative reviews.

Voice search and discoverability are closely linked. “Update Me When” points to a future where customers do not search for a product every week; they ask an assistant to watch for it and tell them when it launches. For a UK small business launching a new product line, that means launch information needs to be public, dated and consistent across your website, Amazon listing and social channels. A vague “coming soon” with no date cannot be tracked. A clear launch date, product name and availability note can be. The same applies to events, tours and book releases in Amazon’s examples: if you run a small brand with seasonal drops, limited editions or restocks, make the dates machine-readable and human-clear. You do not need to optimise for Alexa specifically today in the UK, but optimising for clarity — one product, one clear name, one accurate date — helps every discovery channel, from Google to a voice assistant later.

Independent retailers who do not sell on Amazon should not dismiss this as someone else’s story. The wider trend is voice commerce and agentic commerce: customers delegating routine shopping jobs to software, and expecting software to handle the boring parts well. You can prepare without copying Amazon. Offer subscription flexibility on your own site before customers demand it. Let customers skip a delivery without cancelling. Let them change a delivery address up to a clear cut-off point, and say what that cut-off is in plain English. Publish answers to the questions Amazon’s prompts reveal customers actually ask: What do I get with this membership? How much have I saved? When does this renew? What is my balance? Where is my refund? If those answers are buried in PDFs or only available by emailing support, you are creating the exact friction Amazon is removing.

There is also a practical opportunity for UK sellers who export to the US or who have American customers. For those businesses, the US rollout is not a distant preview; it is live for their US buyers now. Check your US Amazon listings for subscription settings, delivery options and product information that a voice assistant might summarise or act on. Test the customer journey as a US buyer would experience it, if you can, and make sure a voice-initiated skip, pause or frequency change does not break your fulfilment process. A small seller who handles a voice-changed subscription smoothly will look professional; one whose system sends the old frequency anyway will look careless, even if the error started in a voice misunderstanding.

For UK shoppers, the message is simpler, but still useful. Do not try to use these features yet and do not be surprised if they do not work on a UK account. Do keep an eye on Amazon’s UK announcements, and when a UK version does arrive, start with low-risk jobs — checking a list, asking about Prime benefits, checking a gift-card balance — before trusting voice with subscription cancellations or payment disputes. And use the US example as a checklist for any retailer you buy from: can you skip, pause and change a subscription easily? Can you update delivery instructions without a phone call? Can you see a refund status without chasing support? If the answer is no, that is a reason to think twice before subscribing, regardless of the discount on offer.

None of this requires a UK business to rebuild its website tomorrow. It requires a tidy-up: clear listings, honest subscription options, consistent delivery information, and customer-service answers written for humans first. Those are the same foundations that help with Google search, with customer trust and with repeat sales today. Voice shopping simply raises the penalty for getting them wrong, because a voice assistant will repeat your unclear information confidently, to a customer who is not looking at a screen to spot the error.

For a broader view of how assistants are starting to act on shoppers’ behalf, rather than just answering questions, see our earlier coverage of agentic commerce and what it means for brands. And for a contrasting example of a US-only shopping tool that UK readers may hear about before they can use it, see our piece on Google’s universal cart shopping tool in the US. Both stories point in the same direction: shopping tools are becoming more active, more personal and more tied to a customer’s account history — and the businesses that prepare their product and subscription information now will be in a stronger position when those tools reach the UK.

Honest limits / what to watch

The most important limit is also the simplest: this is US-only at launch. Amazon has not announced a UK date, a UK price change or a UK feature list, and this article does not invent one. UK availability will depend on factors Amazon has not detailed in these sources — local payment systems, delivery partners, consumer-protection rules and language and accent coverage, among others. Any article that promises a UK date for this rollout is guessing. Readers should treat social-media claims about a UK launch with the same caution until Amazon itself confirms it.

Voice mistakes are the next limit, and they deserve more attention than they usually get in launch coverage. Speech recognition is good, but it is not perfect, and shopping is an unforgiving domain for errors. Mishearing “every three months” as “every month”, or “skip” as something else entirely, could change what a customer receives and pays for. The risk is higher for names, addresses and numbers, where a single wrong word matters. Amazon’s design presumably includes confirmations, and the hybrid voice-plus-screen route helps, because a customer can see the change before it is final. But a customer who is cooking, driving or half-listening may confirm without really checking. Businesses and customers alike should watch for reports of voice errors in the US rollout: how often do they happen, how easy are they to undo, and does Amazon make corrections simple or bureaucratic? The answers to those questions will determine whether voice management becomes trusted or remains a novelty for low-stakes jobs.

Privacy is another honest concern. Talking about purchases, subscriptions, gift-card balances and unrecognised charges means speaking financial and personal information aloud, often in a home shared with family, flatmates or visitors. A voice assistant that answers “Where is my refund?” in a living room is sharing information with everyone in earshot, not just the account holder. Amazon’s sources do not detail, in the material summarised here, how it handles voice authentication for billing conversations, or how it prevents a child, guest or visitor from asking about an account they do not own. UK readers, when a local version eventually arrives, should ask those questions before using voice for anything involving money: Does it verify who is speaking? Can billing answers be restricted to a screen rather than spoken aloud? Can voice purchasing and account changes be locked behind a code? Until those answers are clear, the safest approach is to use voice for browsing and list-checking, and to handle payment disputes and subscription cancellations on screen, where details are private and checkable.

Accessibility cuts both ways. Voice control can be genuinely helpful for people who find screens, keyboards or small text difficult, including some disabled shoppers and older customers. It can also exclude people whose speech, hearing or accent the system handles poorly, or who cannot safely speak financial details aloud. A system that works brilliantly for one group and poorly for another is not a universal improvement. Amazon will need to show, over time, how well its system handles varied accents, speech patterns and noisy environments — the kitchen at breakfast, the car on a motorway, a busy shop — not just a quiet demo room. UK businesses preparing for a future rollout should keep alternative routes open: phone, email, chat and a clear account page, so no customer is forced into voice to manage their money.

There is also a deeper question about whether shoppers actually want to manage money by voice at all. Convenience is not the same as comfort. Many people are happy to ask a speaker to play music or set a timer, but uneasy about discussing a refund or a subscription charge out loud. That unease is rational: money conversations carry consequences, and a spoken confirmation can feel less solid than a written one. Amazon’s eightfold growth in agentic use suggests many customers are willing to try, but willingness to try a feature once is not the same as trusting it for every subscription. Watch for usage patterns over the next few months: do US customers keep using voice for subscriptions and billing, or do they try it, encounter one error, and revert to the app? Retention, not launch-day curiosity, will tell us whether this is a lasting shift.

Finally, watch what Amazon does next, and what rivals do in response. If a UK announcement follows, note exactly which capabilities arrive first: lists and registries are low-risk; subscription changes and billing answers are higher-stakes and may arrive later or with extra verification. Note too whether Amazon publishes any data on error rates, correction ease or customer satisfaction for the US rollout. Transparency on those points would build trust far more effectively than another headline number. And watch the competitive response: if Google or another assistant matches these capabilities for UK shoppers first, Amazon may accelerate its UK plans. For now, the sensible stance for UK readers is interested, prepared and sceptical in equal measure — impressed by the scale of the US change, clear-eyed about its limits, and ready to act when, and only when, a UK version is actually announced.

What to watch next

If you are a UK seller, the next few months offer a useful window. You can audit your Amazon listings and your own website against the checklist this US rollout implies, without rushing to buy new tools. Check that subscription frequencies are real and clearly priced. Check that delivery instructions can be updated up to a stated cut-off. Check that refund, balance and renewal answers are findable in under a minute. If any of those checks fail, fixing them helps you today, whether or not Alexa ever reaches your UK customers in this form.

If you are a UK shopper, the watch list is shorter: wait for an official UK announcement from Amazon, start with low-risk voice jobs if and when it arrives, and keep written confirmation of any subscription or payment change, whatever channel you use. Voice is convenient, but a screenshot or email confirmation remains the best evidence if something goes wrong.

Amazon’s US expansion is a significant moment for voice shopping, not because 100 is a round number, but because the jobs involved — lists, subscriptions, deliveries, memberships and money questions — are the jobs that make up most of real shopping life. The holiday season will be the first large-scale test of whether customers trust a voice assistant with those jobs. The UK will be watching, and preparing, even while it waits.

Sources: TechCrunch, 29 October 2026 (In Brief report on Amazon’s Alexa shopping capabilities); Amazon About Amazon, 29 October 2026 (announcement and example prompts, including US availability).

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FAQs

Is this available in the UK?

No. At launch, Amazon says these capabilities are available now to all U.S. Amazon customers, via the Alexa icon in the Amazon Shopping app or at the top of desktop. No UK launch date has been announced, so UK customers should not expect the same voice controls yet.

What can Alexa now do with shopping lists and registries?

Customers can create lists, register them, see what is on them, and add or edit items by voice. Example prompts include “Create a new shopping list”, “Add all to my baby registry” and “Show me what’s left on my wedding registry”.

Can Alexa change a subscription or delivery?

Yes, in the US rollout. Spoken prompts include “Skip my next delivery”, “Pause my subscription” and “Change my delivery to every three months”, and customers can also edit delivery instructions, including changing an address or adding drop-off details.

Can Alexa answer questions about Prime, Audible and payments?

Yes. Amazon lists prompts such as “What are my Prime benefits?”, “How much have I saved with Prime this year?”, “When does my Audible subscription renew?”, “I have an unrecognized charge on my account”, “Show my gift card balance” and “Where is my refund?”.

What is Alexa’s ‘Update Me When’ feature?

Update Me When lets Alexa track things you care about across Amazon and the web and notify you of new releases, including new product lines, shows, tours, books and product launch dates.